The training programme aims to convey all the skills necessary today to work in the communication field at the international level.
The programme is designed to train profiles who intend to operate in the public and private sector. The main professional opportunities include international public relations, communication activities of institutions, multinational companies and NGOs, international press offices, digital communication departments of companies that export, consultancy in the field of international communication.
Through an in-depth analysis of techniques and tools and significant case studies, the following topics will be covered: international communication strategies, press office activities, communication of Made in Italy, nation branding strategies, new technologies applied to international communication, organization of events and protocol, intercultural and crisis communication, public speaking, creation of multimedia content for the web, social media and digital PR.