MASTER IN MEDIA AND LOBBYING IN INTERNATIONAL AND EUROPEAN RELATIONS


5^ Edition

The communication has taken on an increasingly central role and strategic importance in public and international relations . It is through the media relations and institutional lobbying activities which today reach goals of success in the institutions , in political activities, in business, in Europe and in international bodies .
SIOI is accredited by the Association of Journalists as a third body trainer

The Masters course is addressed to graduates in all disciplines, directors and officers of the Public civil and military administration , embassy officials , executives and officials of the private sector , journalists , press officers and young professionals interested in gaining more skills.

TEACHING MODULES

MEDIA AND TEACHING ON THE INTERNATIONAL SCENARIO
- Communication in International Relations and Diplomacy
- Military Communication: areas of crisis and International missions
- Crisis Communication and the management of an emergency
- International bodies, cooperation and NGO’s: advocacy and communication
- Euro communication: information and promotion in Europe
- AmbCom: Inform and communicate within Diplomatic headquarters
- Panorama of International Media
- How the States use information: power of Media, flittering and political campaigns

INSTITUTIONAL LOBBYING AND PUBLIC AFFAIRS
- The legal framework of Lobbying: Italy, Europe, United States
- The European Lobby: Coalition building and regulatory
- Influence on the deciding processes: the instruments of Community Lobbying
- Strategy and tools of PR and networking: from parties to social
- Lobbying and New Media

TOOLS AND RELATIONS WITH THE MEDIA
- Spokesman , press officer , press and Public Relations Office
- Ghostwriting and Spin doctoring
- Efficient and social writing
- How to cure a Press review
- Radio and TV: format, audience, timings and publicity
- Organization of events
- The Ceremony of the Media
- Communication and fundraising: sponsor, media partnership and promoting

DIGITAL COMMUNICATION
- The Press Office 2.0
- Digital Diplomacy : foreign policy and social media
- Social media mining : terrorism , ISIS and social networks
- Web security : OSINT and digital intelligence
- Social media marketing : business communication Web 2.0
- Pages , websites and blogs : web analytics and web reputation
- Market research and surveys
- Netiquette : the web etiquette

BRAND JOURNALISM
- Communicate businesses : international competitiveness models and tools
- Marketing and brand communications : export and made in
- Building the image , advertising and winning strategies
- Storytelling
- Creation and design of campaigns
- Events , endorsements, exhibitions

TECHNIQUES OF RELATIONS AND PERFORMANCE
- Ability to negotiate and influential language
- Dress code
- Advanced communication techniques : public speaking , leading , coaching
- The Handbook interview

OTHER PRACTICAL TIPS
- Filming Techniques
- Mounting Techniques Video
- Music , images and copyrights
- Simulation of large events
- Press conferences Simulation
- Creating presentations and pitch

MEDIA LAB
- Simulations and practical tests
- Interviews and editing of news
- Social Media Team
- Final Project Work

VISITES AND WITNESSES
- Visits to the institutional press offices
- Visits to headquarters of International Organizations
- Visits to the Crisis Unit of the Farnesina
- Meetings with journalists and Institutional press officers
- Participation to televised transmission and International conference

At the end of the formative course, the student will complete an internship within institutions, public administrations, organizations, and enterprises and societies that operate in this sector.

The evaluation of the issuance of the master’s degree will be based on participation in educational activities, test results, the attendance of at least 80% of the lessons and of the preparation of the final Project Work.

The UN model presents #ZeroHackathon
The Students enrolled in the Masters course will be able to become part of the Media #ZeroHackathon international team : the first marathon project promoted by SIOI and ROMUN ( the Official Model of the United Nations ) , in collaboration with the FAO and the diplomatic missions of United States in Italy .
The event will be held in Rome from November 30th to December 2nd . www.romunsioi.org

The fee for the master’s course is € 3.800,00 of which € 300,00 is non-refundable, which will be paid at the time of enrollment to CCP (post office account) n. 33468000 made out to SIOI, Via S. Marco 3, 00186 Roma – or payable to the SIOI bank account – (IBAN code: IT79X0200805181000400118070).

Facilities for Payment Under an agreement with UNICREDIT, under favorable terms, it is possible to make installment payments or to obtain funding for the attendance of the master’s degree.

Key information

DATE: 30 novembre 2018 - 11 maggio 2019 Date
SEDE: SIOI – Piazza di San Marco 51, 00186, Roma Sede
GIORNI E ORARI DELLE LEZIONI: venerdì dalle 14.00 alle 17.30 e sabato dalle 9.00 alle 13.00, per 14 settimane alterne Giorni e Orari
ISCRIZIONI: in corso Iscrizioni
CONTATTI: Ufficio Formazione SIOI – email: formint@sioi.org; info@sioi.org – tel: +39 06.69207838/51 Contatti